L.A.B — Launch Asset Brokers
About

A brokerage
with a point of view.

We started L.A.B as a by brokers, for brokers business — designed from day one to improve outcomes for the people doing the work. Our brokers should succeed, and earn more than they would anywhere else.

A handshake across a desk

Principles

What we stand for.

01

Clarity over spin

You'll hear what your business is really worth, not what we think you want to hear.

02

Confidential by default

Staff, customers and competitors don't need to know you're exploring options.

03

Fewer, better mandates

We take on work we can execute — not everything that walks through the door.

04

Long relationships

Most of our work comes from clients who've already worked with us. That's the scoreboard.

Built for brokers

Real support.
Better economics.

We back our brokers with the infrastructure of a modern brokerage — so they can spend their time on deals and clients, not on admin.

Trust management

Trust accounting, compliance and audit-ready reporting — handled centrally so brokers don't touch it.

Deal flow support

Shared buyer database, cross-network introductions and referrals that grow every broker's book.

Admin & marketing

A dedicated admin team owning parts of the deal process, plus campaign design, listing collateral, social and search — done for you.

Licensee coverage

Full licensee cover under the L.A.B umbrella so brokers can focus on clients, not paperwork.

Under the hood

A brokerage on the outside.
A tech company inside.

L.A.B is unapologetically tech-forward. Behind the scenes we run more like a software company than a traditional agency — building the CRM, valuation tools, campaign automations and data infrastructure that let our brokers move faster and close smarter than the incumbents.

Meet the team

Senior brokers,
backed by a real team.

Every engagement is led by an experienced broker — supported end-to-end by our in-house admin, marketing and trust teams so nothing falls through the cracks.

Joe Antonini, Business Broker at Launch Asset Brokers

Brisbane, QLD

Joe Antonini

Business Broker - M&A Specialist

Joe Antonini is a seasoned business broker with over 20 years of hands-on experience across hospitality, marketing, and advertising. He brings a rare depth of perspective - having built brands from the ground up, scaled businesses from startup to national and international enterprise, and steered high-performing teams through complex negotiations. Joe has cultivated strong relationships with some of Australia's and the world's most recognised brands. He now channels that expertise into full brokerage services - guiding buyers and sellers through acquisitions, valuations, and exit strategies with clarity and confidence.

Areas of expertise

  • Business Sales & Acquisitions
  • Exit Strategy
  • Hospitality Sector
  • Brand Valuation
  • Marketing & Media Businesses
  • Business Development
  • Team Leadership
  • Negotiation
Licence 4673920joe@labrokers.com.au